Logo Creative Brief
- Company Name [The way you want it on your logo]
- Tag Line [If applicable]
- Describe the type of business you have i.e. what type of products or services your company supplies… etc.
- What type of overall mood would you like to project with your new logo?
- How would you describe the effect you are looking for in your logo:
- Fancy
- Cutting-Edge
- Unique/Creative
- Clean/Sample
- Classy
- Professional
- Corporate
- Modern
- Industry Oriented
- Outdoors/Natural
- Traditional
- Local/Neighborhood
- High Tech
- Retro
- Fun
- Serious
- Illustrative
- Silly/Cartoon
- Masculine
- Feminine
- Childlike
- Would you like a symbol or a logotype?
- A symbol is an abstract illustration with your company name typeset alongside.[example: the Nike Swoosh, McDonald’s Arches, Wachovia logo]
- A logotype incorporates your company name into the logo itself.[example: IBM, Microsoft, Coca Cola]
- No Symbols Please. Just a Professional Font.
- For which categories will your logo will be used?
- Web Site
- Printed Materials [Business Card, Stationery, etc…]
- Embroidery [There will be no shading affects for logos that require embroidery]
- What colors would you like to see in your logo? [Please specify if you do not want to see certain colors in your logo.]
- Do you prefer your logo designed in CMYK or PMS colors? All logos are designed in Pantone unless specified.
- CMYK
- Printed Materials [Business Card, Stationery, etc…]
- How many colors do you prefer in your logo?
- 2 [Optimal for containing printing costs]
- 3 or more [More creative options]
- Not sure, you decide
- Should we consider print costs when we design your letterhead and envelopes?
- Yes, I want to keep my print costs low
- Somewhat, I want a nice design, but not too fancy
- Not at all, be creative!
- Do you have any additional comments?
- What graphic elements or images would you want the designer to use/emphasize in your logo? [For example: Some Real Estate firms want Roof, House, Key, Door, Initials, Pyramid, Pillar etc.].
- Which element would you want to AVOID using in your logo? [e.g. some Christian Churches want to avoid the Cross, Real Estate firms want to avoid using the roof as a symbol in their logo.]
- Please state any preference of colors/color combinations you would want the designer to use in your logo samples.
- Please state colors you would NOT want your designer to use in your logo samples.
- Please provide 3-5 reference of company logos that you dislike along with reason why you dislike them. [This would help the designer avoid the style/image that may annoy you].
- Do you have font style preferences? [Corporate, Script, Bold, Light etc].
These questions can be answered online as a GoogleForm and the results will be emailed to me automatically.
